On September 8, 2017, Rihanna launched Fenty Beauty, and the industry was never the same. While many celebrity brands feel like a side project, Fenty felt like a revolution. With its unprecedented 40-shade foundation range and its focus on "Beauty for All," Rihanna sent a clear message: no one should be left out of the conversation.
This focus on inclusivity quickly migrated to the lip category. Fenty didn't just release "nudes"; they released nudes for everyone. They didn't just release "reds"; they released a red that was scientifically designed to look good on every single human skin tone. In 2026, Fenty Beauty remains the #1 brand for innovation and inclusivity. To see which Fenty shades are currently topping our Trending Shades feed, head over to the brand spotlight.
Fenty Beauty’s lip category is built on a few key "power products" that have become global bestsellers.
In 2026, Fenty has continued to push the boundaries of texture. Their Icon refillable lipsticks are a leader in the sustainable beauty movement, allowing you to buy a beautiful case once and swap out the shades. They’ve also expanded their Gloss Bomb line to include "Heat" (a plumper) and "Ice" (a cooler), proving that they aren't afraid to experiment with sensation.
If you're looking for the perfect Fenty shade match, our Shade Matcher is the best tool for the job. Our AI understands Fenty’s unique pigment profiles better than anyone. And if you love the Fenty look but are looking for a more affordable alternative, our Dupe Finder can help you find the best "Gloss Bomb" dupes from the drugstore.
Fenty Beauty is a community. It’s a brand that makes people feel seen, heard, and celebrated. Rihanna’s vision of inclusive beauty has forced every other brand in the industry to do better, and for that, we are all grateful. In 2026, we are still "shining bright like a diamond" with Fenty.
Ready to find your perfect shade? Skip the guesswork — try POUT's free Shade Matcher and discover your match in seconds.