Too Faced: Fun, Flirty, and Full of Color

The Pink Revolution: The Too Faced Story

Founded in the late 90s by Jerrod Blandino and Jeremy Johnson, Too Faced was a reaction to the overly serious, minimalist "grunge" look of the era. They wanted to bring the fun, the pink, and the "flirt" back to the beauty counter. They were the first brand to release glitter eyeshadow and the first to use the "plumping" technology that has become a global standard.

In 2026, Too Faced remains the ultimate "girly" brand, known for its playful packaging, gourmand scents, and high-performance formulas. In this too faced lipstick review, we explore why they continue to be a top choice for those who want their makeup to be as fun as it is functional. To see the newest Too Faced launches in action, visit our Trending Shades gallery.

The Icon: Melted Matte

The Melted Matte liquid lipsticks were a revolution when they launched. They provided the intense color of a liquid lipstick with the comfort of a lip stain. In 2026, they remain a favorite because of their "Volulip" technology, which provides a plumping effect without the stinging.

Shades like 'Lady Balls' and 'Sell Out' have become modern legends. If you love a Too Faced shade but prefer a different finish, or if you're looking for an affordable alternative to a viral shade, our Dupe Finder is the best tool to find the most accurate matches from drugstore brands.

The 2026 Sensation: Lip Injection Power Plump

You can't talk about Too Faced without talking about Lip Injection. As the pioneers of the plumping category, their 2026 Power Plumping lipsticks and oils are more effective (and comfortable) than ever. They provide instant volume and long-term hydration, fitting perfectly into the "high-shine" trends of the year.

Because plumping products can sometimes change the natural color of your lips by increasing blood flow, finding the right shade can be tricky. Our Shade Matcher can help you see how these reactive shades will look on your specific face.

Why Too Faced Still Wins

Too Faced understands that makeup is a mood booster. They don't just sell products; they sell an experience—from the scent of peaches or chocolate to the beautiful, retro-glam packaging. In 2026, they continue to prove that you can be seriously high-performance while still having a lot of fun.

Ready to find your perfect shade? Skip the guesswork — try POUT's free Shade Matcher and discover your match in seconds.