Tower 28: Clean Beauty With Serious Lip Game

Beauty for Sensitive Souls: The Tower 28 Story

Founded by Amy Liu, a beauty industry veteran with chronic eczema, Tower 28 was born out of a frustration with "clean" brands that were either too expensive or too clinical. She wanted a brand that was safe for sensitive skin but also fun, colorful, and "Californian." Every product in the line follows the National Eczema Association’s ingredient guidelines, making it the go-to brand for those with reactive skin.

In 2026, Tower 28 is a cult favorite among Gen Z and Millennials who want high-performance beauty that doesn't cause irritation. In this tower 28 lipstick review, we explore why their "Lip Jellies" have redefined the gloss category. To see which Tower 28 shades are currently viral, visit our Trending Shades gallery.

The Icon: ShineOn Lip Jelly

The ShineOn Lip Jelly is a 2026 legend. It’s a hybrid of a lip treatment and a lip gloss, providing the shine of a gloss with the comfort of a balm. It’s made with five nourishing oils (including apricot kernel and raspberry seed) and is 100% non-sticky.

Shades like 'Cashew', 'Pistachio', and 'Sesame' have become iconic for their "milky" finishes that look incredibly natural. If you love the ShineOn look but are looking for a more affordable alternative or a specific shade match from another brand, our Dupe Finder is the best tool for the job.

The 2026 Expansion: OneLiner and JuiceBalm

Tower 28 has expanded its "lip game" with the OneLiner (a multi-use liner for lips, eyes, and cheeks) and the JuiceBalm (a tinted balm that provides a "just-ate-a-popsicle" wash of color). Both products follow the same "safe for sensitive skin" philosophy, proving that you don't need harsh chemicals to get incredible color.

Finding your perfect "milky nude" or "popsicle tint" is an exercise in undertone matching. Our Shade Matcher is the perfect tool to help you navigate Tower 28’s "sunny" palette, ensuring that your choice highlights your natural glow.

Why Tower 28 Still Wins

Tower 28 works because it’s a brand with a soul. It’s inclusive, approachable, and genuinely cares about the health of its community’s skin. In 2026, as we all move toward "Gentle Beauty," Tower 28 is the brand that proves you can have it all: the color, the shine, and the peace of mind.

Ready to find your perfect shade? Skip the guesswork — try POUT's free Shade Matcher and discover your match in seconds.