15 Lipsticks That Went Viral on TikTok This Year

If you want to know what the world is wearing on its lips, you don't look at magazines anymore—you look at TikTok. In the last year, a single 15-second video has had the power to sell out entire inventories of a specific shade in hours. The viral tiktok lipstick phenomenon is a mix of nostalgia, innovative formulas, and the power of "real people" reviews. Today, we’re counting down the 15 shades that dominated our feeds and earned a permanent spot in our vanities.

The Rebirth of Classics

TikTok has a unique ability to find "hidden gems" in heritage brands. The most obvious example is Clinique's Black Honey Almost Lipstick. This shade, originally launched in the 70s, became a global sensation once again because of its "universally flattering" reputation. Another classic that saw a massive resurgence was MAC's Velvet Teddy, as creators rediscovered its perfect balance of mauve and beige for the "clean girl" aesthetic.

If these cult favorites are sold out (which they often are), our Dupe Finder is the ultimate tool for finding the TikTok look without the waitlist. We’ve identified dozen of alternatives that capture that specific "Black Honey" sheerness or the "Velvet Teddy" matte finish for a fraction of the price.

The Gloss and Oil Explosion

This was the year of the "high-shine" pout. Brands like Fenty Beauty and Dior dominated the FYP with their lip oils and glosses. The Fenty Gloss Bomb in 'Fenty Glow' became the gold standard for the "universal nude," while the Dior Addict Lip Glow Oil sparked a thousand "is it worth it?" reviews. The consensus? People love a product that provides intense shine without the stickiness of traditional glosses.

To keep up with which oils are currently climbing the charts, our Trending Shades section is updated in real-time. Whether it’s a new shade of the viral Rhode Peptide Lip Treatment or an affordable NYX Fat Oil alternative, we track the momentum so you don't have to spend hours scrolling.

Innovative Textures and Tech

We also saw a rise in "transformer" lipsticks—products that change color based on your pH or that apply as a peel-off stain. The Wonderskin Lip Stain Masque went viral because of the satisfying "peel" reveal and its incredible 10-hour staying power. These products appeal to the "edutainment" side of TikTok, showing that beauty can be both a science experiment and a style choice.

However, the "AI-driven" side of beauty is also gaining traction. More and more creators are using the Shade Matcher to prove that TikTok's favorite colors actually work on their specific skin tones before they hit "buy." It’s the ultimate way to participate in a viral tiktok lipstick trend without the regret of a shade that doesn't suit you.

The Power of the "Lip Combo"

Finally, TikTok redefined the "lip combo." It’s no longer just about one lipstick; it's about the specific pairing of a liner, a lipstick, and a gloss. The "Brown Liner + Nude Gloss" combo became the unofficial uniform of the year, inspired by 90s nostalgia and the "Latte Makeup" trend.

Whether you're looking for the exact shade that went viral yesterday or you want to find a better version for your unique face, the world of TikTok beauty is an endless source of inspiration.

Ready to find your perfect shade? Skip the guesswork — try POUT's free Shade Matcher and discover your match in seconds.