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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Bobbi Brown

#25213A

Bobbi Brown

Soft Jet Black

Bobbi Brown Intense Eye Liner

mattemid-rangeDark

$30.07

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Merlot NW5

88%

$28.95

Maybelline

Hunter SPF

86%

$10.54

Milani

Ice Ultra

84%

$9.58

Lancôme

Grape 24

83%

$31.07

Bobbi Brown

Dark Brown SPF

83%

$30.81

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Hunter SPF

86%

$10.54

Milani

Ice Ultra

84%

$9.58

e.l.f. Cosmetics

Midnight 3

82%

$5.94

NYX Professional Makeup

Jade N1

82%

$5.56

e.l.f. Cosmetics

Midnight Black 24

81%

$5.88

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Merlot NW5

88%

$28.95

Lancôme

Grape 24

83%

$31.07

Chanel

Ivy

82%

$39.96

Chanel

Snow Ultra

82%

$35.27

Charlotte Tilbury

Frost 26

81%

$41.02

Community Swatches

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Frequently Asked Questions

Where can I buy Bobbi Brown Soft Jet Black?
You can shop Bobbi Brown Soft Jet Black from the Bobbi Brown Intense Eye Liner line through our affiliate link on POUT. It retails for $30.07.
What are dupes for Bobbi Brown Soft Jet Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Jet Black.
Is Bobbi Brown Soft Jet Black matte or glossy?
Bobbi Brown Soft Jet Black has a matte finish.