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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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ColourPop

#2B2722

ColourPop

Ash 25

ColourPop Mercury Retrograde

shimmerindieBrown

$5.94

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Marcelle

Taupe

89%

$10.99

Charlotte Tilbury

Gray 10

84%

$30.26

Pure Anada

Onyx (Demi-Matte Black)

84%

$8.00

Laura Mercier

Light Shimmer

83%

$32.87

ColourPop

Linen W5

82%

$8.59

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Copper 39

76%

$8.63

Milani

Fig CN9

75%

$8.23

Maybelline

Cobalt

75%

$10.00

Maybelline

Oat SPF

74%

$11.04

Revlon

Smoke 38

74%

$10.84

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Gray 10

84%

$30.26

Clinique

Black

78%

$21.00

Tom Ford

Chocolate C8

77%

$42.86

Pat McGrath Labs

Gunmetal

76%

$34.51

Tom Ford

Cool Gray

76%

$42.11

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy ColourPop Ash 25?
You can shop ColourPop Ash 25 from the ColourPop Mercury Retrograde line through our affiliate link on POUT. It retails for $5.94.
What are dupes for ColourPop Ash 25?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ash 25.
Is ColourPop Ash 25 matte or glossy?
ColourPop Ash 25 has a shimmer finish.