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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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ColourPop

#997D3D

ColourPop

Rich Ash

ColourPop Perversion Waterproof

shimmerindieCoral

$9.85

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Medium Island

92%

$44.47

Physicians Formula

Fair WC7

92%

$13.91

Pat McGrath Labs

Silver HD

91%

$32.58

Too Faced

Gray 13

91%

$21.19

L'Oréal Paris

Cream WC9

90%

$9.92

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Physicians Formula

Fair WC7

92%

$13.91

L'Oréal Paris

Cream WC9

90%

$9.92

Milani

Noir WN4

90%

$8.55

NYX Professional Makeup

Deep Steel

89%

$5.65

L'Oréal Paris

Light Pro

87%

$13.27

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Medium Island

92%

$44.47

Pat McGrath Labs

Silver HD

91%

$32.58

Charlotte Tilbury

Java 32

90%

$47.08

Charlotte Tilbury

Beached C2

90%

$47.15

Dior

Gray 45

88%

$36.66

Community Swatches

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Frequently Asked Questions

Where can I buy ColourPop Rich Ash?
You can shop ColourPop Rich Ash from the ColourPop Perversion Waterproof line through our affiliate link on POUT. It retails for $9.85.
What are dupes for ColourPop Rich Ash?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Ash.
Is ColourPop Rich Ash matte or glossy?
ColourPop Rich Ash has a shimmer finish.