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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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ColourPop

#72531E

ColourPop

Rich Natural

ColourPop Stay All Day Lip Liner

matteindieCoral

$7.46

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Clove 14

91%

$24.80

Pat McGrath Labs

Midnight Blue 22

86%

$35.94

Too Faced

Warm Matte Bronze

84%

$33.64

Tom Ford

Emerald 38

84%

$44.06

Tarte

Light Warm Honey

83%

$37.99

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Hunter

81%

$9.27

Maybelline

Ozone 33

80%

$9.34

Maybelline

Champagne 7

80%

$9.35

Milani

Light Tan HD

80%

$9.79

NYX Professional Makeup

Nutmeg Ultra

79%

$6.49

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Midnight Blue 22

86%

$35.94

Tom Ford

Emerald 38

84%

$44.06

Charlotte Tilbury

Ecru 5

83%

$48.24

Dior

Currant

83%

$35.43

Dior

Warm Raisin

82%

$33.11

Community Swatches

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Frequently Asked Questions

Where can I buy ColourPop Rich Natural?
You can shop ColourPop Rich Natural from the ColourPop Stay All Day Lip Liner line through our affiliate link on POUT. It retails for $7.46.
What are dupes for ColourPop Rich Natural?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Natural.
Is ColourPop Rich Natural matte or glossy?
ColourPop Rich Natural has a matte finish.