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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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ColourPop

#D99C40

ColourPop

Ruby 12

ColourPop Color Queen

metallicindieCoral

$9.39

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Urban Decay

Steel Pro

95%

$23.67

Natasha Denona

Platinum

92%

$32.62

Anastasia Beverly Hills

Garnet

91%

$19.00

Charlotte Tilbury

Heather

90%

$38.01

Too Faced

Steel 17

89%

$28.52

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Onyx Ultra

85%

$8.08

Milani

Half Baked HD

83%

$8.48

e.l.f. Cosmetics

Raven 8

83%

$4.06

e.l.f. Cosmetics

Golden Honey

82%

$7.03

NYX Professional Makeup

Fawn HD

82%

$5.79

Luxury Upgrades

Closest luxury matches for a premium experience.

Natasha Denona

Platinum

92%

$32.62

Charlotte Tilbury

Heather

90%

$38.01

Dior

Cool Aurora

85%

$37.55

Chanel

Deep Blanc

85%

$43.59

Natasha Denona

Sapphire 19

83%

$33.70

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy ColourPop Ruby 12?
You can shop ColourPop Ruby 12 from the ColourPop Color Queen line through our affiliate link on POUT. It retails for $9.39.
What are dupes for ColourPop Ruby 12?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ruby 12.
Is ColourPop Ruby 12 matte or glossy?
ColourPop Ruby 12 has a metallic finish.