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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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ColourPop

#510E01

ColourPop

Rust

ColourPop ColorStay Eye Liner

metallicindieRed

$9.33

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Pat McGrath Labs

Medium Blackest Black

93%

$33.30

Revlon

Chocolate

91%

$8.62

Lancôme

Soft Midnight Blue

90%

$26.30

Rare Beauty

Plum 41

88%

$19.03

Too Faced

Deep Green

88%

$20.78

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Chocolate

91%

$8.62

Revlon

Cobalt Ultra

87%

$10.63

Revlon

Deep Amber C8

86%

$12.05

Revlon

Maple W8

86%

$13.59

L'Oréal Paris

Steel 20

85%

$13.42

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Medium Blackest Black

93%

$33.30

Lancôme

Soft Midnight Blue

90%

$26.30

Lancôme

Midnight 30

86%

$30.26

Chanel

Cocoa 7

86%

$39.16

Lancôme

Admiral 19

85%

$30.31

Community Swatches

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Frequently Asked Questions

Where can I buy ColourPop Rust?
You can shop ColourPop Rust from the ColourPop ColorStay Eye Liner line through our affiliate link on POUT. It retails for $9.33.
What are dupes for ColourPop Rust?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rust.
Is ColourPop Rust matte or glossy?
ColourPop Rust has a metallic finish.