POUT
DupesBrandsTrendingKitsCommunityBlogPartnersScan
Scan

POUT

Snap. Match. Shop.

How It Works·Scan·Blog·Partners·Contact·Privacy Policy·Terms

Stay in the loop

© 2026 POUT · Made with color science

Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

POUT may earn commission from purchases made through our links.

ColourPop

#940622

ColourPop

What If

Crème Lux Lipstick

satindrugstoreRed

$8.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Rms Beauty

rapture

93%

$22.00

Dior

006 Glory

88%

$27.50

Chanel

Lover

88%

$42.00

Gucci

502 Eadie Scarlet

87%

$22.00

NARS

Fire Down Below

86%

$34.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

006 Glory

88%

$27.50

Chanel

Lover

88%

$42.00

NARS

Fire Down Below

86%

$34.00

YSL

72 Rouge Vinyle - Deep Raspberry

86%

$40.00

Bobbi Brown

Parisian Red

85%

$34.00

Community Swatches

Real photos from POUT community members.

No swatches yet for this shade.

Be the first to contribute!

Explore More

All ColourPop ShadesRed LipsticksFind Your ShadeBlog

Frequently Asked Questions

Where can I buy ColourPop What If?
You can shop ColourPop What If from the Crème Lux Lipstick line through our affiliate link on POUT. It retails for $8.00.
What are dupes for ColourPop What If?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to What If.
Is ColourPop What If matte or glossy?
ColourPop What If has a satin finish.