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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Dior

#40280E

Dior

Ultra Black 37

Dior Lash Sensational

glossyluxuryCoral

$30.84

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Eggplant 11

93%

$8.22

Pat McGrath Labs

Warm Brown HD

92%

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Estée Lauder

Beige

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$47.48

Fenty Beauty

Carbon Black 27

90%

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L'Oréal Paris

Deep Black 34

90%

$9.24

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Eggplant 11

93%

$8.22

L'Oréal Paris

Deep Black 34

90%

$9.24

L'Oréal Paris

Rich Blue Black

90%

$10.74

Essence

Plum WC7

89%

$5.47

L'Oréal Paris

Rich Brown 4

88%

$12.10

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Frequently Asked Questions

Where can I buy Dior Ultra Black 37?
You can shop Dior Ultra Black 37 from the Dior Lash Sensational line through our affiliate link on POUT. It retails for $30.84.
What are dupes for Dior Ultra Black 37?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ultra Black 37.
Is Dior Ultra Black 37 matte or glossy?
Dior Ultra Black 37 has a glossy finish.