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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Fenty Beauty

#371B00

Fenty Beauty

Cool Ivory 35

Fenty Beauty Studio Waterweight

mattemid-rangeDark

$36.78

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Ultra Black N5

93%

$10.76

ColourPop

Medium

91%

$15.97

Urban Decay

Waterproof Brown

90%

$26.19

Clinique

Coffee SPF

90%

$18.04

Pat McGrath Labs

Soft Deep Brown

89%

$28.85

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Ultra Black N5

93%

$10.76

Milani

Rich Brown C1

89%

$8.19

L'Oréal Paris

Ecru

87%

$10.17

L'Oréal Paris

Plum 26

87%

$12.24

Milani

Plum C5

87%

$8.50

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Soft Deep Brown

89%

$28.85

Lancôme

Deep Waterproof Brown

87%

$29.91

Hourglass

Cool Espresso

87%

$31.57

Chanel

Emerald 41

87%

$32.34

La Mer

Bone NW7

85%

$113.45

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Frequently Asked Questions

Where can I buy Fenty Beauty Cool Ivory 35?
You can shop Fenty Beauty Cool Ivory 35 from the Fenty Beauty Studio Waterweight line through our affiliate link on POUT. It retails for $36.78.
What are dupes for Fenty Beauty Cool Ivory 35?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cool Ivory 35.
Is Fenty Beauty Cool Ivory 35 matte or glossy?
Fenty Beauty Cool Ivory 35 has a matte finish.