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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Fenty Beauty

#998AAB

Fenty Beauty

Indigo

Fenty Beauty Putty Eye Primer

mattemid-rangeNude

$27.20

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Marienatie

C'est Bon

82%

$22.00

ColourPop

Crimson SPF

81%

$8.06

Huda Beauty

Stardust CW3

81%

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Urban Decay

Dove

80%

$23.23

Clinique

Lavish Lilac

80%

$17.50

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Medium Cinnamon

76%

$13.26

NYX Professional Makeup

Canvas W4

73%

$9.05

e.l.f. Cosmetics

Plum NW4

71%

$4.22

e.l.f. Cosmetics

Moss CN8

70%

$3.16

e.l.f. Cosmetics

Black Coffee Plus

68%

$3.53

Luxury Upgrades

Closest luxury matches for a premium experience.

Clinique

Lavish Lilac

80%

$17.50

Charlotte Tilbury

Naked 30

77%

$36.67

Dior

Sin SPF

75%

$38.41

Dior

Linen Plus

74%

$32.77

Natasha Denona

Smoke 34

72%

$31.04

Community Swatches

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Frequently Asked Questions

Where can I buy Fenty Beauty Indigo?
You can shop Fenty Beauty Indigo from the Fenty Beauty Putty Eye Primer line through our affiliate link on POUT. It retails for $27.20.
What are dupes for Fenty Beauty Indigo?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Indigo.
Is Fenty Beauty Indigo matte or glossy?
Fenty Beauty Indigo has a matte finish.