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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Fenty Beauty

#371231

Fenty Beauty

Merlot 40

Fenty Beauty Rock Kajal

metallicmid-rangeDark

$25.94

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Lancôme

Champagne Plus

100%

$31.64

Too Faced

Rust

93%

$18.63

Urban Decay

Noir NC6

93%

$24.77

Too Faced

Cool Espresso

92%

$22.44

e.l.f. Cosmetics

Storm 23

92%

$4.16

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Storm 23

92%

$4.16

Milani

True Perversion

90%

$7.83

Milani

Light Blackest Black

88%

$7.17

L'Oréal Paris

Cobalt 49

87%

$9.97

Maybelline

Crimson N7

87%

$10.94

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Champagne Plus

100%

$31.64

Charlotte Tilbury

True Charcoal

91%

$28.06

Tom Ford

Noir C9

90%

$38.54

Dior

Orchid N7

89%

$36.38

Tom Ford

Brown 2

88%

$43.30

Community Swatches

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Frequently Asked Questions

Where can I buy Fenty Beauty Merlot 40?
You can shop Fenty Beauty Merlot 40 from the Fenty Beauty Rock Kajal line through our affiliate link on POUT. It retails for $25.94.
What are dupes for Fenty Beauty Merlot 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Merlot 40.
Is Fenty Beauty Merlot 40 matte or glossy?
Fenty Beauty Merlot 40 has a metallic finish.