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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Fenty Beauty

#5B5251

Fenty Beauty

Plum 37

Fenty Beauty Intense Eye Liner

creamymid-rangeBrown

$23.12

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Pat McGrath Labs

Medium Ivory

88%

$34.34

Stila

Bourbon

86%

$24.44

NARS

Camel

85%

$33.44

NARS

Noir C3

85%

$28.10

MAC

Light Moss

84%

$22.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Brown

84%

$9.12

NYX

Stone Fox

82%

$7.00

e.l.f. Cosmetics

Espresso NW1

82%

$5.14

NYX Professional Makeup

Deep Blue

81%

$8.31

e.l.f. Cosmetics

Lilac Pro

80%

$5.65

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Medium Ivory

88%

$34.34

Lancôme

Cool Dark Brown

81%

$27.59

Dior

Storm

81%

$33.98

Natasha Denona

Noir 36

79%

$26.94

Lancôme

Espresso NC8

78%

$27.98

Community Swatches

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Frequently Asked Questions

Where can I buy Fenty Beauty Plum 37?
You can shop Fenty Beauty Plum 37 from the Fenty Beauty Intense Eye Liner line through our affiliate link on POUT. It retails for $23.12.
What are dupes for Fenty Beauty Plum 37?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum 37.
Is Fenty Beauty Plum 37 matte or glossy?
Fenty Beauty Plum 37 has a creamy finish.