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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Fenty Beauty

#08090D

Fenty Beauty

Plum W7

Fenty Beauty Roller Lash

satinmid-rangeDark

$22.47

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Too Faced

Cool Midnight Black

100%

$25.58

Charlotte Tilbury

Toffee NC3

100%

$28.40

Rare Beauty

Black Noir

100%

$23.51

Pat McGrath Labs

Deep Black

100%

$31.35

NYX Professional Makeup

Rich Snow

100%

$6.18

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

Rich Snow

100%

$6.18

NYX Professional Makeup

Rich Brown 8

93%

$9.49

L'Oréal Paris

Cream CW6

93%

$9.94

NYX Professional Makeup

Warm Moss

93%

$8.98

e.l.f. Cosmetics

Green 3

93%

$7.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

True Dark Brown

100%

$33.62

Charlotte Tilbury

Toffee NC3

100%

$28.40

Pat McGrath Labs

Deep Black

100%

$31.35

Lancôme

Brown Black SPF

100%

$28.74

Dior

Ivory 19

93%

$35.51

Community Swatches

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Frequently Asked Questions

Where can I buy Fenty Beauty Plum W7?
You can shop Fenty Beauty Plum W7 from the Fenty Beauty Roller Lash line through our affiliate link on POUT. It retails for $22.47.
What are dupes for Fenty Beauty Plum W7?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum W7.
Is Fenty Beauty Plum W7 matte or glossy?
Fenty Beauty Plum W7 has a satin finish.