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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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H&m

#C40E29

H&m

Heartfelt

Semitransparent läppstift

satinmid-rangeRed

$22.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Kiko Milano

10 Amaranth

92%

$22.00

Dior

Dusty Rose WN6

92%

$32.55

Rms Beauty

rebound

91%

$22.00

YSL

45 – Rouge Tuxedo - Cherry Red

90%

$40.00

Giorgio Armani

503 - Diva

90%

$40.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Really Red

90%

$10.00

L'Oréal

Mad for Matte

90%

$11.49

L'Oréal

British Red

87%

$10.99

L'Oréal

Ruby Flame

87%

$10.99

Rimmel

Alarm

87%

$8.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Dusty Rose WN6

92%

$32.55

YSL

45 – Rouge Tuxedo - Cherry Red

90%

$40.00

Giorgio Armani

503 - Diva

90%

$40.00

Dior

999

89%

$44.00

Dior

877 Turn Me Dior

88%

$42.00

Community Swatches

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Frequently Asked Questions

Where can I buy H&m Heartfelt?
You can shop H&m Heartfelt from the Semitransparent läppstift line through our affiliate link on POUT. It retails for $22.00.
What are dupes for H&m Heartfelt?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Heartfelt.
Is H&m Heartfelt matte or glossy?
H&m Heartfelt has a satin finish.