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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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H&m

#B1786F

H&m

I'm In Choc

Läppstift

satinmid-rangeNude

$22.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

MAC

Boldly Bare

100%

$23.00

MAC

Bad 'N' Bare

88%

$23.00

MAC

Lilac

88%

$20.25

Charlotte Tilbury

Medium Berry

88%

$41.65

Tom Ford

63 DEVORE

87%

$58.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX

Beyond Nude

85%

$8.00

e.l.f. Cosmetics

Baby Love

84%

$6.56

Flower Beauty

Dolce Vita

84%

$10.85

L'Oréal Paris

Diamond

83%

$12.12

L'Oréal

03 No Doubts

83%

$11.00

Luxury Upgrades

Closest luxury matches for a premium experience.

MAC

Boldly Bare

100%

$23.00

MAC

Bad 'N' Bare

88%

$23.00

Charlotte Tilbury

Medium Berry

88%

$41.65

Tom Ford

63 DEVORE

87%

$58.00

Charlotte Tilbury

IN LOVE WITH OLIVIA 3.5g

85%

$34.00

Community Swatches

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Frequently Asked Questions

Where can I buy H&m I'm In Choc?
You can shop H&m I'm In Choc from the Läppstift line through our affiliate link on POUT. It retails for $22.00.
What are dupes for H&m I'm In Choc?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to I'm In Choc.
Is H&m I'm In Choc matte or glossy?
H&m I'm In Choc has a satin finish.