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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Hourglass

#723D08

Hourglass

Cocoa 40

Hourglass Forever Skin Glow

dewyluxuryCoral

$52.48

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Similar Shades

Closest matches by CIEDE2000 color distance.

La Mer

Hazelnut SPF

87%

$125.16

MAC

Soft Swan

87%

$41.01

Too Faced

Light Medium

86%

$39.70

Iman

Earth Medium

86%

$22.00

Ilia Beauty

Medium Pearl

84%

$53.43

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Amber Plus

83%

$10.29

L'Oréal Paris

Warm Tan

83%

$13.07

Milani

Dark Chocolate

82%

$9.24

L'Oréal Paris

Medium Warm Medium

81%

$10.99

NYX Professional Makeup

Maple 13

81%

$14.09

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Frequently Asked Questions

Where can I buy Hourglass Cocoa 40?
You can shop Hourglass Cocoa 40 from the Hourglass Forever Skin Glow line through our affiliate link on POUT. It retails for $52.48.
What are dupes for Hourglass Cocoa 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cocoa 40.
Is Hourglass Cocoa 40 matte or glossy?
Hourglass Cocoa 40 has a dewy finish.