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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Hourglass

#35230E

Hourglass

Midnight Black W7

Hourglass Tubing Mascara

matteluxuryDark

$30.78

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

CoverGirl

Espresso

100%

$7.77

Lancôme

Dark Espresso Ultra

100%

$28.94

Maybelline

Black Noir

100%

$11.44

NARS

Teal Ultra

100%

$24.90

Fenty Beauty

Blue Black SPF

93%

$22.25

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Espresso

100%

$7.77

Maybelline

Black Noir

100%

$11.44

CoverGirl

Medium Chocolate

93%

$8.52

Essence

Rich Dark Brown

93%

$5.16

L'Oréal Paris

Black Brown

92%

$11.14

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Frequently Asked Questions

Where can I buy Hourglass Midnight Black W7?
You can shop Hourglass Midnight Black W7 from the Hourglass Tubing Mascara line through our affiliate link on POUT. It retails for $30.78.
What are dupes for Hourglass Midnight Black W7?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Midnight Black W7.
Is Hourglass Midnight Black W7 matte or glossy?
Hourglass Midnight Black W7 has a matte finish.