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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Huda Beauty

#22365F

Huda Beauty

Plum

Huda Beauty Tarteist Clay Paint

shimmermid-rangeDark

$21.89

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

L'Oréal Paris

Honey C2

93%

$12.61

Gucci

708 Victoriana Blue

92%

$22.00

Natasha Denona

Moss WN9

88%

$28.33

Pat McGrath Labs

Glitter N5

87%

$39.52

Laura Mercier

Buck

86%

$31.19

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Honey C2

93%

$12.61

Milani

Rich Buck

85%

$6.54

Milani

Navy Foil

81%

$9.99

NYX

Moscow

80%

$6.50

Maybelline

Beauty Blue

76%

$5.99

Luxury Upgrades

Closest luxury matches for a premium experience.

Natasha Denona

Moss WN9

88%

$28.33

Pat McGrath Labs

Glitter N5

87%

$39.52

Chanel

Platinum C5

83%

$38.61

Dior

Diamond 13

82%

$39.23

Charlotte Tilbury

Amber WC1

81%

$44.04

Community Swatches

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Frequently Asked Questions

Where can I buy Huda Beauty Plum?
You can shop Huda Beauty Plum from the Huda Beauty Tarteist Clay Paint line through our affiliate link on POUT. It retails for $21.89.
What are dupes for Huda Beauty Plum?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum.
Is Huda Beauty Plum matte or glossy?
Huda Beauty Plum has a shimmer finish.