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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Huda Beauty

#452B2A

Huda Beauty

Sage 28

Huda Beauty Mercury Retrograde

glittermid-rangeBrown

$28.62

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Clinique

Brown

92%

$21.00

Clinique

Black Coffee

91%

$17.50

Urban Decay

Sapphire

86%

$28.61

Clinique

Intense Chocolate

86%

$17.50

Pure Anada

Brown

86%

$14.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

ColourPop

Pitch

85%

$5.50

Maybelline

Brown Black

82%

$10.29

L'Oréal Paris

Merlot Ultra

82%

$9.85

ColourPop

Toolips Pencil

80%

$5.00

NYX

Liquid Brown Liner

79%

$6.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Clinique

Brown

92%

$21.00

Clinique

Black Coffee

91%

$17.50

Clinique

Intense Chocolate

86%

$17.50

Natasha Denona

Truffle 24

84%

$37.22

Clinique

Chocolate Lustre

82%

$17.50

Community Swatches

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Frequently Asked Questions

Where can I buy Huda Beauty Sage 28?
You can shop Huda Beauty Sage 28 from the Huda Beauty Mercury Retrograde line through our affiliate link on POUT. It retails for $28.62.
What are dupes for Huda Beauty Sage 28?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Sage 28.
Is Huda Beauty Sage 28 matte or glossy?
Huda Beauty Sage 28 has a glitter finish.