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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Ilia Beauty

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Ilia Beauty

Golden Medium 40

Ilia Beauty Teint Idole Ultra Wear

satinmid-rangePeach

$44.71

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Fenty Beauty

Bronze WC5

100%

$22.69

Natasha Denona

Buck 15

93%

$26.49

Pat McGrath Labs

Cool Golden Medium

92%

$60.95

Milani

Medium Snow

90%

$13.39

Pat McGrath Labs

Ecru W3

87%

$59.70

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Medium Snow

90%

$13.39

Maybelline

Cloud 46

86%

$12.66

NYX Professional Makeup

Dawn

86%

$11.81

NYX Professional Makeup

Deep Cocoa 18

84%

$10.57

CoverGirl

Fair Ivory 40

83%

$10.26

Luxury Upgrades

Closest luxury matches for a premium experience.

Natasha Denona

Buck 15

93%

$26.49

Pat McGrath Labs

Cool Golden Medium

92%

$60.95

Pat McGrath Labs

Ecru W3

87%

$59.70

Armani Beauty

Hazelnut NW5

83%

$57.20

Chanel

Jade CW7

82%

$39.22

Community Swatches

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Frequently Asked Questions

Where can I buy Ilia Beauty Golden Medium 40?
You can shop Ilia Beauty Golden Medium 40 from the Ilia Beauty Teint Idole Ultra Wear line through our affiliate link on POUT. It retails for $44.71.
What are dupes for Ilia Beauty Golden Medium 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Golden Medium 40.
Is Ilia Beauty Golden Medium 40 matte or glossy?
Ilia Beauty Golden Medium 40 has a satin finish.