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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

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It Cosmetics

Classic Ivory 26

IT Cosmetics Liquid Touch Weightless

naturalmid-rangePeach

$39.95

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

MAC

Buff

92%

$39.03

Pat McGrath Labs

Soft Brownie

92%

$62.48

Dior

002 Medium

92%

$23.50

Kosas

Cool Alabaster

90%

$39.34

Rare Beauty

Mocha

90%

$33.03

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Truffle

88%

$10.03

Maybelline

Dark Chocolate 38

88%

$9.44

Physicians Formula

Natural Beige (7316C)

87%

$14.99

NYX

Light

86%

$12.00

NYX Professional Makeup

Spice

85%

$15.06

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Soft Brownie

92%

$62.48

Dior

002 Medium

92%

$23.50

Clinique

French Vanilla

88%

$16.50

Pat McGrath Labs

Emerald

85%

$35.85

Tom Ford

Natural Plus

85%

$88.17

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Frequently Asked Questions

Where can I buy It Cosmetics Classic Ivory 26?
You can shop It Cosmetics Classic Ivory 26 from the IT Cosmetics Liquid Touch Weightless line through our affiliate link on POUT. It retails for $39.95.
What are dupes for It Cosmetics Classic Ivory 26?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Classic Ivory 26.
Is It Cosmetics Classic Ivory 26 matte or glossy?
It Cosmetics Classic Ivory 26 has a natural finish.