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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#825100

It Cosmetics

Cocoa

IT Cosmetics ColorStay

naturalmid-rangeCoral

$40.03

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Sun Kissed WC9

95%

$8.73

Fenty Beauty

Espresso 4

90%

$39.25

Maybelline

Cool Mahogany

89%

$12.82

ColourPop

Chocolate CW9

89%

$8.87

Hourglass

Toasted Honey

89%

$41.77

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Sun Kissed WC9

95%

$8.73

Maybelline

Cool Mahogany

89%

$12.82

Maybelline

Linen

86%

$9.23

NYX Professional Makeup

Cool Bronze CW7

85%

$8.36

Milani

Radiant Bronze

84%

$8.77

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Toasted Honey

89%

$41.77

Guerlain

Warm Bronze 40

89%

$53.62

Guerlain

Mocha C5

88%

$61.02

Charlotte Tilbury

Hazelnut 7

86%

$47.67

Charlotte Tilbury

Caramel SPF

86%

$40.85

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Frequently Asked Questions

Where can I buy It Cosmetics Cocoa?
You can shop It Cosmetics Cocoa from the IT Cosmetics ColorStay line through our affiliate link on POUT. It retails for $40.03.
What are dupes for It Cosmetics Cocoa?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cocoa.
Is It Cosmetics Cocoa matte or glossy?
It Cosmetics Cocoa has a natural finish.