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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#C29F5E

It Cosmetics

Deep Mocha

IT Cosmetics Double Wear

dewymid-rangeCoral

$40.62

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

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100%

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L'Oréal Paris

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Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

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95%

$10.30

L'Oréal Paris

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Physicians Formula

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Physicians Formula

Bahama Mama NW6

90%

$15.68

L'Oréal Paris

Deep Deep Tan

89%

$10.73

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

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100%

$46.28

Lancôme

Toasted Ultra

91%

$49.14

Pat McGrath Labs

Warm Chestnut SPF

91%

$61.00

Charlotte Tilbury

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Chanel

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Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics Deep Mocha?
You can shop It Cosmetics Deep Mocha from the IT Cosmetics Double Wear line through our affiliate link on POUT. It retails for $40.62.
What are dupes for It Cosmetics Deep Mocha?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Deep Mocha.
Is It Cosmetics Deep Mocha matte or glossy?
It Cosmetics Deep Mocha has a dewy finish.