POUT
DupesBrandsTrendingKitsCommunityBlogPartnersScan
Scan

POUT

Snap. Match. Shop.

How It Works·Scan·Blog·Partners·Contact·Privacy Policy·Terms

Stay in the loop

© 2026 POUT · Made with color science

Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

POUT may earn commission from purchases made through our links.

It Cosmetics

#BB9442

It Cosmetics

Golden Medium

IT Cosmetics Fit Me! Dewy + Smooth

naturalmid-rangeCoral

$39.28

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Guerlain

True Tan

100%

$57.00

Guerlain

Sun Bunny

95%

$53.25

Hourglass

Rich Ginger

95%

$49.25

Ilia Beauty

Ecru 41

92%

$53.19

Physicians Formula

Warm Bronze

92%

$14.09

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Physicians Formula

Warm Bronze

92%

$14.09

Milani

Light Island

92%

$10.63

Revlon

Medium Beige 33

92%

$13.52

Physicians Formula

Deep Sun Bunny

92%

$15.59

L'Oréal Paris

Cool Golden Hour

92%

$13.18

Luxury Upgrades

Closest luxury matches for a premium experience.

Guerlain

True Tan

100%

$57.00

Guerlain

Sun Bunny

95%

$53.25

Hourglass

Rich Ginger

95%

$49.25

Hourglass

Terra 3

92%

$43.39

Guerlain

Sun Kissed WN1

92%

$60.69

Community Swatches

Real photos from POUT community members.

No swatches yet for this shade.

Be the first to contribute!

Explore More

All It Cosmetics ShadesCoral LipsticksFind Your ShadeBlog

Frequently Asked Questions

Where can I buy It Cosmetics Golden Medium?
You can shop It Cosmetics Golden Medium from the IT Cosmetics Fit Me! Dewy + Smooth line through our affiliate link on POUT. It retails for $39.28.
What are dupes for It Cosmetics Golden Medium?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Golden Medium.
Is It Cosmetics Golden Medium matte or glossy?
It Cosmetics Golden Medium has a natural finish.