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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#672C09

It Cosmetics

Medium

IT Cosmetics True Skin Serum

luminousmid-rangeCoral

$41.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

e.l.f. Cosmetics

Deep

93%

$7.34

Rare Beauty

Warm Tan WC1

93%

$35.60

Revlon

Cool Rose Beige

92%

$10.03

Revlon

Light Sand

89%

$10.59

Ilia Beauty

Ebony

88%

$46.56

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Deep

93%

$7.34

Revlon

Cool Rose Beige

92%

$10.03

Revlon

Light Sand

89%

$10.59

Maybelline

Warm Buff

88%

$8.49

Maybelline

Caramel 16

85%

$13.89

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Pecan 20

88%

$48.52

Dior

Ganache CW6

86%

$60.45

Dior

Soft Tan Ultra

85%

$59.63

Tom Ford

Soft Medium Deep

85%

$89.45

Charlotte Tilbury

True Beige

85%

$44.08

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Frequently Asked Questions

Where can I buy It Cosmetics Medium?
You can shop It Cosmetics Medium from the IT Cosmetics True Skin Serum line through our affiliate link on POUT. It retails for $41.00.
What are dupes for It Cosmetics Medium?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Medium.
Is It Cosmetics Medium matte or glossy?
It Cosmetics Medium has a luminous finish.