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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#C1801D

It Cosmetics

Medium Deep

IT Cosmetics Traceless Soft Matte

luminousmid-rangeCoral

$40.63

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Classic Ivory 26

95%

$44.80

Charlotte Tilbury

Amber 40

93%

$45.94

ColourPop

Mauve 49

92%

$8.51

Revlon

Soft Ivory 23

90%

$11.08

Tarte

Vanilla

90%

$36.62

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Soft Ivory 23

90%

$11.08

NYX Professional Makeup

Deep Mahogany

87%

$12.40

Maybelline

Light Mulberry

87%

$9.60

e.l.f. Cosmetics

Amber HD

85%

$8.09

L'Oréal Paris

Light Beige 44

85%

$13.88

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Amber 40

93%

$45.94

Charlotte Tilbury

Pecan 50

90%

$46.83

Dior

Frost 49

89%

$42.06

Pat McGrath Labs

Soft Tan

88%

$67.04

Charlotte Tilbury

Ruby Pro

88%

$41.57

Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics Medium Deep?
You can shop It Cosmetics Medium Deep from the IT Cosmetics Traceless Soft Matte line through our affiliate link on POUT. It retails for $40.63.
What are dupes for It Cosmetics Medium Deep?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Medium Deep.
Is It Cosmetics Medium Deep matte or glossy?
It Cosmetics Medium Deep has a luminous finish.