POUT
DupesBrandsTrendingKitsCommunityBlogPartnersScan
Scan

POUT

Snap. Match. Shop.

How It Works·Scan·Blog·Partners·Contact·Privacy Policy·Terms

Stay in the loop

© 2026 POUT · Made with color science

Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

POUT may earn commission from purchases made through our links.

It Cosmetics

#72402B

It Cosmetics

Mocha 32

IT Cosmetics Fit Me! Dewy + Smooth

satinmid-rangeRed

$41.24

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Fog W4

88%

$27.24

Estée Lauder

Granite Planet

85%

$34.00

Tom Ford

Ecru NC3

85%

$85.78

Chanel

Berry 5

84%

$33.23

NYX

Dubai

82%

$10.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX

Dubai

82%

$10.00

L'Oréal

981 Cutting Edge Cork

80%

$11.00

CoverGirl

True Cocoa

78%

$9.14

NYX

Sugar Mama

78%

$8.00

CoverGirl

Bisque

77%

$13.93

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Fog W4

88%

$27.24

Estée Lauder

Granite Planet

85%

$34.00

Tom Ford

Ecru NC3

85%

$85.78

Chanel

Berry 5

84%

$33.23

MAC

I Deserve This

80%

$23.00

Community Swatches

Real photos from POUT community members.

No swatches yet for this shade.

Be the first to contribute!

Explore More

All It Cosmetics ShadesRed LipsticksFind Your ShadeBlog

Frequently Asked Questions

Where can I buy It Cosmetics Mocha 32?
You can shop It Cosmetics Mocha 32 from the IT Cosmetics Fit Me! Dewy + Smooth line through our affiliate link on POUT. It retails for $41.24.
What are dupes for It Cosmetics Mocha 32?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Mocha 32.
Is It Cosmetics Mocha 32 matte or glossy?
It Cosmetics Mocha 32 has a satin finish.