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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#A0681E

It Cosmetics

Natural Pro

IT Cosmetics Can't Stop Won't Stop

satinmid-rangeCoral

$40.20

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Hourglass

Soft Dusk

100%

$38.57

Charlotte Tilbury

Bronze Goddess N2

100%

$47.47

Maybelline

Soft Dawn

92%

$11.86

Armani Beauty

Ginger 48

92%

$50.64

Milani

Cloud

92%

$11.37

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Soft Dawn

92%

$11.86

Milani

Cloud

92%

$11.37

L'Oréal Paris

Deep Sable

90%

$11.20

Milani

Bone 2

89%

$9.83

Milani

Sun Glow 43

88%

$11.86

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Bronze Goddess N2

100%

$47.47

Hourglass

Soft Dusk

100%

$38.57

Armani Beauty

Ginger 48

92%

$50.64

Tom Ford

Toasted Honey 50

89%

$84.46

Estée Lauder

Cinnamon W1

87%

$47.56

Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics Natural Pro?
You can shop It Cosmetics Natural Pro from the IT Cosmetics Can't Stop Won't Stop line through our affiliate link on POUT. It retails for $40.20.
What are dupes for It Cosmetics Natural Pro?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Natural Pro.
Is It Cosmetics Natural Pro matte or glossy?
It Cosmetics Natural Pro has a satin finish.