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It Cosmetics

#D1A75E

It Cosmetics

Rich Cocoa

IT Cosmetics Skin Tint

dewymid-rangeCoral

$38.76

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Sable

95%

$12.84

Tarte

Deep W3

95%

$37.23

Tarte

Fair

92%

$41.19

e.l.f. Cosmetics

Umber WC8

92%

$4.25

Lancôme

Sable WC4

91%

$47.70

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Sable

95%

$12.84

e.l.f. Cosmetics

Umber WC8

92%

$4.25

L'Oréal Paris

Sand

91%

$10.43

NYX Professional Makeup

Nude N5

90%

$11.53

e.l.f. Cosmetics

Bone

89%

$8.32

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Sable WC4

91%

$47.70

Chanel

Light Tan 12

91%

$55.79

Charlotte Tilbury

Deep Java NW1

91%

$47.02

Dior

Pacific W2

90%

$45.59

Dior

Warm Chestnut N6

89%

$52.11

Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics Rich Cocoa?
You can shop It Cosmetics Rich Cocoa from the IT Cosmetics Skin Tint line through our affiliate link on POUT. It retails for $38.76.
What are dupes for It Cosmetics Rich Cocoa?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Cocoa.
Is It Cosmetics Rich Cocoa matte or glossy?
It Cosmetics Rich Cocoa has a dewy finish.