POUT
DupesBrandsTrendingKitsCommunityBlogPartnersScan
Scan

POUT

Snap. Match. Shop.

How It Works·Scan·Blog·Partners·Contact·Privacy Policy·Terms

Stay in the loop

© 2026 POUT · Made with color science

Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

POUT may earn commission from purchases made through our links.

It Cosmetics

#8E600E

It Cosmetics

Rich Cocoa 22

IT Cosmetics Stay Naked

satinmid-rangeCoral

$40.57

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

True Sahara

100%

$44.52

Tarte

Glow Bronze CN9

92%

$31.06

Rare Beauty

Light Honey

92%

$31.65

Armani Beauty

Snow

92%

$60.03

Too Faced

Copper

90%

$33.24

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

True Sunrise

90%

$8.70

CoverGirl

Deep Cocoa 18

90%

$8.44

Revlon

Ecru

88%

$10.42

Milani

Fair HD

88%

$9.99

e.l.f. Cosmetics

Dark 49

88%

$6.46

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

True Sahara

100%

$44.52

Armani Beauty

Snow

92%

$60.03

Charlotte Tilbury

Rich Nude

90%

$44.07

Dior

Espresso Pro

89%

$46.87

Charlotte Tilbury

Cool Toasted Honey

89%

$45.93

Community Swatches

Real photos from POUT community members.

No swatches yet for this shade.

Be the first to contribute!

Explore More

All It Cosmetics ShadesCoral LipsticksFind Your ShadeBlog

Frequently Asked Questions

Where can I buy It Cosmetics Rich Cocoa 22?
You can shop It Cosmetics Rich Cocoa 22 from the IT Cosmetics Stay Naked line through our affiliate link on POUT. It retails for $40.57.
What are dupes for It Cosmetics Rich Cocoa 22?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Cocoa 22.
Is It Cosmetics Rich Cocoa 22 matte or glossy?
It Cosmetics Rich Cocoa 22 has a satin finish.