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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#CFAD71

It Cosmetics

Rich Cocoa 32

IT Cosmetics Luminous Silk

dewymid-rangePeach

$39.86

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Golden

100%

$40.05

Guerlain

Soft Umber

100%

$60.53

ColourPop

Natural Beige 34

95%

$15.44

Hourglass

Golden Hour NC7

94%

$43.23

Estée Lauder

Nude W3

91%

$50.45

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Medium Umber

91%

$13.72

Milani

Rich Dawn

89%

$8.59

Milani

True Island

89%

$11.58

Revlon

Rich Beige

89%

$13.95

Milani

Sunset Ultra

89%

$9.31

Luxury Upgrades

Closest luxury matches for a premium experience.

Guerlain

Soft Umber

100%

$60.53

Hourglass

Golden Hour NC7

94%

$43.23

Estée Lauder

Nude W3

91%

$50.45

Hourglass

Deep 28

91%

$51.76

Chanel

Warm Tan C5

91%

$53.80

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Frequently Asked Questions

Where can I buy It Cosmetics Rich Cocoa 32?
You can shop It Cosmetics Rich Cocoa 32 from the IT Cosmetics Luminous Silk line through our affiliate link on POUT. It retails for $39.86.
What are dupes for It Cosmetics Rich Cocoa 32?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Cocoa 32.
Is It Cosmetics Rich Cocoa 32 matte or glossy?
It Cosmetics Rich Cocoa 32 has a dewy finish.