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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#B06838

It Cosmetics

Soft Sand

IT Cosmetics No Filter

dewymid-rangeCoral

$38.69

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

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Tom Ford

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Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

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Maybelline

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81%

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NYX Professional Makeup

Rich Classic Beige

79%

$10.42

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Slate Pro

94%

$33.78

Tom Ford

Blackberry 13

87%

$60.24

Fenty Beauty

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86%

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Tom Ford

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Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics Soft Sand?
You can shop It Cosmetics Soft Sand from the IT Cosmetics No Filter line through our affiliate link on POUT. It retails for $38.69.
What are dupes for It Cosmetics Soft Sand?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Sand.
Is It Cosmetics Soft Sand matte or glossy?
It Cosmetics Soft Sand has a dewy finish.