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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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It Cosmetics

#B68F2C

It Cosmetics

True Deep Honey

IT Cosmetics Infallible Fresh Wear

naturalmid-rangeCoral

$39.40

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Pat McGrath Labs

Medium Warm Beige

96%

$59.50

Urban Decay

Ebony 10

96%

$41.45

Lancôme

Golden

92%

$43.23

Chanel

True Ivory

92%

$61.78

Morphe

Gold

92%

$10.59

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Cool Ivory SPF

89%

$13.61

Milani

Crimson SPF

89%

$9.52

L'Oréal Paris

Soft Walnut

88%

$12.87

Milani

Linen W8

88%

$12.76

Maybelline

Deep Amber 38

87%

$12.96

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Medium Warm Beige

96%

$59.50

Chanel

True Ivory

92%

$61.78

Lancôme

Golden

92%

$43.23

Tom Ford

Obsidian

90%

$66.02

Armani Beauty

Hazelnut

89%

$56.45

Community Swatches

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Frequently Asked Questions

Where can I buy It Cosmetics True Deep Honey?
You can shop It Cosmetics True Deep Honey from the IT Cosmetics Infallible Fresh Wear line through our affiliate link on POUT. It retails for $39.40.
What are dupes for It Cosmetics True Deep Honey?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Deep Honey.
Is It Cosmetics True Deep Honey matte or glossy?
It Cosmetics True Deep Honey has a natural finish.