POUT
DupesBrandsTrendingKitsCommunityBlogPartnersScan
Scan

POUT

Snap. Match. Shop.

How It Works·Scan·Blog·Partners·Contact·Privacy Policy·Terms

Stay in the loop

© 2026 POUT · Made with color science

Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

POUT may earn commission from purchases made through our links.

Kosas

#68481B

Kosas

Wheat 50

Kosas Natural Radiant Longwear

mattemid-rangeCoral

$41.21

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Fog

91%

$27.45

Too Faced

Carbon 4

91%

$18.86

Hourglass

Golden Medium 11

90%

$55.73

Stila

Cobalt

90%

$24.15

Pat McGrath Labs

Jade 23

89%

$32.99

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Pacific

88%

$10.40

NYX Professional Makeup

Grape SPF

87%

$9.25

Milani

Brown NC7

84%

$8.35

Milani

Olive 1

84%

$8.04

Milani

Tawny NC9

84%

$11.17

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Fog

91%

$27.45

Hourglass

Golden Medium 11

90%

$55.73

Pat McGrath Labs

Jade 23

89%

$32.99

Chanel

Porcelain

88%

$60.63

Dior

Merlot WC8

87%

$32.60

Community Swatches

Real photos from POUT community members.

No swatches yet for this shade.

Be the first to contribute!

Explore More

All Kosas ShadesCoral LipsticksFind Your ShadeBlog

Frequently Asked Questions

Where can I buy Kosas Wheat 50?
You can shop Kosas Wheat 50 from the Kosas Natural Radiant Longwear line through our affiliate link on POUT. It retails for $41.21.
What are dupes for Kosas Wheat 50?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Wheat 50.
Is Kosas Wheat 50 matte or glossy?
Kosas Wheat 50 has a matte finish.