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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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MAC

#301E2A

MAC

Ash Ultra

MAC Eye Kohl

satinmid-rangeMauve

$23.46

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Chanel

Ivory

90%

$37.57

Rare Beauty

Chocolate 50

90%

$18.22

Too Faced

True Silver

86%

$24.50

Maybelline

Paprika

85%

$8.46

NARS

Coffee 14

85%

$25.52

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Paprika

85%

$8.46

e.l.f. Cosmetics

Light Brown

83%

$3.16

NYX Professional Makeup

Dark Brown NC6

82%

$6.71

e.l.f. Cosmetics

Black

81%

$5.08

Revlon

Deep Blue N4

80%

$9.56

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Ivory

90%

$37.57

Natasha Denona

Mulberry C3

80%

$30.14

Charlotte Tilbury

Amethyst 32

79%

$33.53

Charlotte Tilbury

Rich Garnet

78%

$32.92

Chanel

Deep Smoke

78%

$33.31

Community Swatches

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Frequently Asked Questions

Where can I buy MAC Ash Ultra?
You can shop MAC Ash Ultra from the MAC Eye Kohl line through our affiliate link on POUT. It retails for $23.46.
What are dupes for MAC Ash Ultra?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ash Ultra.
Is MAC Ash Ultra matte or glossy?
MAC Ash Ultra has a satin finish.