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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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MAC

#713C4D

MAC

Dark Side

Amplified Lipstick

creamluxuryMauve

$23.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Artdeco

762 Mat Grape Juice

85%

$22.00

Clinique

Fun Pop

82%

$19.50

L'Oréal

473 Obsidian

81%

$11.00

Smashbox

FEMME FATALE

80%

$21.00

NYX

Passionate

80%

$7.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal

473 Obsidian

81%

$11.00

NYX

Passionate

80%

$7.00

ColourPop

Dopey Pencil

79%

$5.00

Revlon

Rich Raisin Frost

78%

$10.00

CoverGirl

Infamous

77%

$10.00

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Frequently Asked Questions

Where can I buy MAC Dark Side?
You can shop MAC Dark Side from the Amplified Lipstick line through our affiliate link on POUT. It retails for $23.00.
What are dupes for MAC Dark Side?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Dark Side.
Is MAC Dark Side matte or glossy?
MAC Dark Side has a cream finish.