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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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MAC

#502340

MAC

Instigator

Matte Lipstick

matteluxuryBerry

$23.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

ColourPop

Deep Blue

84%

$7.94

Morphe

Espresso WC2

80%

$9.25

Bourjois

15 Plum plum pidou

80%

$12.00

L'Oréal Paris

Navy 24

80%

$12.28

NYX

She Devil

80%

$10.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Bourjois

15 Plum plum pidou

80%

$12.00

L'Oréal Paris

Navy 24

80%

$12.28

NYX

She Devil

80%

$10.00

Maybelline

Oxblood

79%

$6.88

NYX

Glossy Wine

77%

$10.00

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Frequently Asked Questions

Where can I buy MAC Instigator?
You can shop MAC Instigator from the Matte Lipstick line through our affiliate link on POUT. It retails for $23.00.
What are dupes for MAC Instigator?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Instigator.
Is MAC Instigator matte or glossy?
MAC Instigator has a matte finish.