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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#96873E

Make Up For Ever

Chocolate

Make Up For Ever Stylo Yeux Waterproof

shimmermid-rangeCoral

$22.46

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Cream

91%

$7.28

Milani

Navy C8

91%

$8.43

NYX Professional Makeup

Moss HD

89%

$8.70

Maybelline

Light Onyx

88%

$8.00

Make Up For Ever

Grape

88%

$25.59

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Cream

91%

$7.28

Milani

Navy C8

91%

$8.43

NYX Professional Makeup

Moss HD

89%

$8.70

Maybelline

Light Onyx

88%

$8.00

Milani

Rich Olive

83%

$7.68

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Deep Midnight

87%

$31.93

Chanel

Blackest Black 27

87%

$39.28

Pat McGrath Labs

Gold

86%

$34.13

Lancôme

Deep Purple 4

85%

$30.17

Dior

Deep Emerald

84%

$35.99

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy Make Up For Ever Chocolate?
You can shop Make Up For Ever Chocolate from the Make Up For Ever Stylo Yeux Waterproof line through our affiliate link on POUT. It retails for $22.46.
What are dupes for Make Up For Ever Chocolate?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Chocolate.
Is Make Up For Ever Chocolate matte or glossy?
Make Up For Ever Chocolate has a shimmer finish.