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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#654C27

Make Up For Ever

Cool Rust

Make Up For Ever Rock Kajal

creamymid-rangeCoral

$25.06

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Revlon

True Violet

90%

$10.06

Bobbi Brown

Cloud

90%

$44.50

Ilia Beauty

Rich Toffee

89%

$50.00

Too Faced

Violet Ultra

88%

$23.50

Dior

Tawny

87%

$57.15

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

True Violet

90%

$10.06

Milani

Brown NC7

84%

$8.35

Maybelline

Pacific

84%

$10.40

CoverGirl

Light Sand 24

81%

$12.19

Revlon

Soft Grape

80%

$11.52

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Tawny

87%

$57.15

Lancôme

True Chocolate

85%

$28.96

Charlotte Tilbury

Medium Bisque

85%

$49.76

Pat McGrath Labs

Jade 23

82%

$32.99

Dior

Deep Eggplant

82%

$36.48

Community Swatches

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Frequently Asked Questions

Where can I buy Make Up For Ever Cool Rust?
You can shop Make Up For Ever Cool Rust from the Make Up For Ever Rock Kajal line through our affiliate link on POUT. It retails for $25.06.
What are dupes for Make Up For Ever Cool Rust?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cool Rust.
Is Make Up For Ever Cool Rust matte or glossy?
Make Up For Ever Cool Rust has a creamy finish.