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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#53371B

Make Up For Ever

Purple 37

Make Up For Ever ColorStay Eye Liner

mattemid-rangeCoral

$22.38

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

e.l.f. Cosmetics

Purple 17

100%

$3.43

Urban Decay

Bourbon 3

88%

$22.49

Revlon

Ash 7

88%

$9.76

ColourPop

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87%

$9.90

e.l.f. Cosmetics

Olive WC9

87%

$3.94

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Purple 17

100%

$3.43

Revlon

Ash 7

88%

$9.76

e.l.f. Cosmetics

Olive WC9

87%

$3.94

NYX Professional Makeup

Plum Pro

86%

$5.84

L'Oréal Paris

White

84%

$10.68

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Warm Olive

86%

$29.25

Charlotte Tilbury

Ivy CN9

85%

$27.12

Charlotte Tilbury

Warm Wine

85%

$33.01

Armani Beauty

Natural HD

85%

$51.56

Chanel

Pine 26

84%

$34.03

Community Swatches

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Frequently Asked Questions

Where can I buy Make Up For Ever Purple 37?
You can shop Make Up For Ever Purple 37 from the Make Up For Ever ColorStay Eye Liner line through our affiliate link on POUT. It retails for $22.38.
What are dupes for Make Up For Ever Purple 37?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Purple 37.
Is Make Up For Ever Purple 37 matte or glossy?
Make Up For Ever Purple 37 has a matte finish.