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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#997B6A

Make Up For Ever

Smoke 10

Make Up For Ever Ultimate Shadow

shimmermid-rangeCoral

$22.43

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Lancôme

Rich Rose

87%

$27.95

Chanel

Soar

85%

$36.75

Bobbi Brown

Black Coffee

85%

$29.08

SUQQU

103 Gyokujuiro

85%

$36.00

Milani

Wine 30

82%

$7.24

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Wine 30

82%

$7.24

ColourPop

Low Key

82%

$10.00

Maybelline

Apricot N3

81%

$6.67

NYX

Minx

80%

$10.00

e.l.f.

color 5

78%

$13.99

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Rich Rose

87%

$27.95

Chanel

Soar

85%

$36.75

SUQQU

103 Gyokujuiro

85%

$36.00

Chanel

Forest NC3

79%

$39.57

Lancôme

True Spice

78%

$24.49

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy Make Up For Ever Smoke 10?
You can shop Make Up For Ever Smoke 10 from the Make Up For Ever Ultimate Shadow line through our affiliate link on POUT. It retails for $22.43.
What are dupes for Make Up For Ever Smoke 10?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Smoke 10.
Is Make Up For Ever Smoke 10 matte or glossy?
Make Up For Ever Smoke 10 has a shimmer finish.