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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#C70F14

Make Up For Ever

Soft Plum

Make Up For Ever Crayon Lèvres

satinmid-rangeRed

$20.36

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Revlon

Cranberry Pro

100%

$7.97

Milani

Plum N2

100%

$5.60

Too Faced

Ozone

100%

$21.59

Make Up For Ever

Light Bubblegum

95%

$20.40

Charlotte Tilbury

Stripdown W5

95%

$24.19

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Cranberry Pro

100%

$7.97

Milani

Plum N2

100%

$5.60

Revlon

Natural 46

95%

$7.61

NYX Professional Makeup

Soft Rose 11

95%

$4.10

Revlon

Cranberry 17

95%

$8.79

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Stripdown W5

95%

$24.19

Lancôme

Fig 37

95%

$27.51

Dior

Fig NW3

95%

$33.94

Chanel

Cocoa 11

95%

$33.45

Dior

Half-Red HD

95%

$33.88

Community Swatches

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Frequently Asked Questions

Where can I buy Make Up For Ever Soft Plum?
You can shop Make Up For Ever Soft Plum from the Make Up For Ever Crayon Lèvres line through our affiliate link on POUT. It retails for $20.36.
What are dupes for Make Up For Ever Soft Plum?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Plum.
Is Make Up For Ever Soft Plum matte or glossy?
Make Up For Ever Soft Plum has a satin finish.