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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Make Up For Ever

#10370D

Make Up For Ever

True Midnight Blue

Make Up For Ever Lash Idole Liner

satinmid-rangeDark

$23.24

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Chanel

Navy 37

93%

$36.31

Rare Beauty

Mocha CW9

93%

$20.11

Too Faced

Deep Rose Gold

93%

$23.39

Milani

Amethyst Ultra

93%

$9.49

Too Faced

Ash NC4

93%

$22.61

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Amethyst Ultra

93%

$9.49

Revlon

Smoke WN6

92%

$11.53

Revlon

Obsidian

91%

$10.84

NYX Professional Makeup

Bone CN5

91%

$5.51

L'Oréal Paris

Bone 10

89%

$8.26

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Navy 37

93%

$36.31

Lancôme

Pacific CN9

91%

$27.39

Charlotte Tilbury

Cocoa 37

91%

$32.97

Pat McGrath Labs

Fog

91%

$32.49

Charlotte Tilbury

Admiral

90%

$28.88

Community Swatches

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Frequently Asked Questions

Where can I buy Make Up For Ever True Midnight Blue?
You can shop Make Up For Ever True Midnight Blue from the Make Up For Ever Lash Idole Liner line through our affiliate link on POUT. It retails for $23.24.
What are dupes for Make Up For Ever True Midnight Blue?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Midnight Blue.
Is Make Up For Ever True Midnight Blue matte or glossy?
Make Up For Ever True Midnight Blue has a satin finish.