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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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No.7

#A64057

No.7

Soft Ruby

Moisture Drench Lipstick

satinmid-rangeRed

$22.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Torrid NW6

95%

$50.85

Catrice

110 REDefine Love

93%

$7.00

Charlotte Tilbury

Dahlia 42

93%

$43.59

Clinique

Shy

92%

$24.00

L'Oréal

266 Sapphire Rose

90%

$11.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Catrice

110 REDefine Love

93%

$7.00

L'Oréal

266 Sapphire Rose

90%

$11.00

NYX

Obvs

90%

$10.00

L'Oréal

980 Rebel Rouge

89%

$11.00

Maybelline

Bliss

89%

$9.17

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Torrid NW6

95%

$50.85

Charlotte Tilbury

Dahlia 42

93%

$43.59

Clinique

Shy

92%

$24.00

Armani Beauty

Guava

90%

$42.51

Bobbi Brown

Plum Rose

87%

$34.00

Community Swatches

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Frequently Asked Questions

Where can I buy No.7 Soft Ruby?
You can shop No.7 Soft Ruby from the Moisture Drench Lipstick line through our affiliate link on POUT. It retails for $22.00.
What are dupes for No.7 Soft Ruby?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Ruby.
Is No.7 Soft Ruby matte or glossy?
No.7 Soft Ruby has a satin finish.