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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Rare Beauty

#422E17

Rare Beauty

Midnight Black 25

Rare Beauty Lash Blast

glossymid-rangeCoral

$21.84

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Light Brown Black

100%

$29.93

Pat McGrath Labs

Rich Eggplant

93%

$29.18

Benefit Cosmetics

Dark Brown 13

92%

$24.91

Essence

Deep Purple

92%

$4.62

CoverGirl

Toffee W1

92%

$7.59

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Toffee W1

92%

$7.59

Essence

Deep Purple

92%

$4.62

Essence

Midnight Black HD

90%

$4.05

Maybelline

Toffee WC3

90%

$10.48

Milani

Soft Dark Espresso

90%

$8.87

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Light Brown Black

100%

$29.93

Pat McGrath Labs

Rich Eggplant

93%

$29.18

Charlotte Tilbury

Plum W7

88%

$28.43

Hourglass

Navy Blue 5

88%

$32.37

Lancôme

Soft Chocolate

88%

$29.93

Community Swatches

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Frequently Asked Questions

Where can I buy Rare Beauty Midnight Black 25?
You can shop Rare Beauty Midnight Black 25 from the Rare Beauty Lash Blast line through our affiliate link on POUT. It retails for $21.84.
What are dupes for Rare Beauty Midnight Black 25?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Midnight Black 25.
Is Rare Beauty Midnight Black 25 matte or glossy?
Rare Beauty Midnight Black 25 has a glossy finish.