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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Rare Beauty

#1C0000

Rare Beauty

True Ultra Black

Rare Beauty Better Than Sex

satinmid-rangeDark

$18.08

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Deep Toffee

100%

$30.32

Tarte

Midnight Black 36

100%

$27.20

Tarte

Dark Espresso SPF

100%

$24.64

CoverGirl

Black Brown

100%

$8.67

Chanel

Deep Brown WN2

91%

$35.09

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

CoverGirl

Black Brown

100%

$8.67

CoverGirl

Ultra Black 20

90%

$8.75

Milani

Rich Coffee

90%

$7.47

Revlon

Intense Black NW3

90%

$8.75

Maybelline

Soft Carbon Black

90%

$8.22

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Deep Toffee

100%

$30.32

Chanel

Deep Brown WN2

91%

$35.09

Hourglass

Rich Waterproof Black

91%

$30.31

Dior

Rich Black CN5

90%

$29.80

Pat McGrath Labs

Warm Brown Ultra

90%

$29.99

Community Swatches

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Frequently Asked Questions

Where can I buy Rare Beauty True Ultra Black?
You can shop Rare Beauty True Ultra Black from the Rare Beauty Better Than Sex line through our affiliate link on POUT. It retails for $18.08.
What are dupes for Rare Beauty True Ultra Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Ultra Black.
Is Rare Beauty True Ultra Black matte or glossy?
Rare Beauty True Ultra Black has a satin finish.